CODE NAME: KG-22 More info
Rowenta launches a product that goes on to become a best seller: the
KG-22 cafetiere. Better known as the Filtermatic, the KG-22 features a hot plate to keep
coffee warm. Incredibly user-friendly, the KG-22 owes its success to its remarkably
rapid performance for the time (1 litre of coffee in just a few minutes) and to its
streamlined orange and white design which looks stylish on every table. 1.1 million
cafetieres are sold in just 8 years!
THE FIRST ROWENTA VACUUM CLEANERS More info
In the 1970s, Rowenta establishes its reputation for attention to
detail, quality, and elegance. As the brand of choice for household appliances, it
expands its portfolio to include the first vacuum cleaners: upright vaccum cleaners,
floor polishers, and steam cleaners. Rowenta makes major contributions to the extent
that the brand is now synonymous with technological innovation and performance.
LIGHT-WEIGHT VACUUM CLEANERS More info
Rowenta launches the first all-in-one vacuum and cleaner in 1976: the
Bully. It vacuums both water and dust (it vacuums up water but does not wash). Every
detail is carefully considered to make it as practical as possible: vertical vacuum,
large capacity, 5 multi-directional wheels, high power suction, and integrated noise
reduction technology. It's the beginning of the vacuum revolution! More powerful than
ever before, the first vacuum cleaners quickly become a flagship product for Rowenta. As
a result, the company focuses on more elaborate and lighter designs.
DIVERSIFICATION INTO PERSONAL CARE More info
Alongside its other activities, Rowenta invests in the growing
personal care industry. Its first electric toothbrush is the top seller in Germany for
many years. Design, technology, and performance are the watchwords for a Rowenta product
– exactly as their founder had imagined.
ROWENTA RE-INVENTS IRONING More info
At the start of the 1990s, Rowenta launches the DE800 and DM800
professional irons, which go on to become the iconic iron and a great success for the
brand. On a constant quest for innovation, Rowenta launches the Surfline iron in 1991.
With this, the brand offers a new innovation: the "Heat and steam" system
provides continuous heat and steam meaning you do not need to wait for the iron to
HAIRSTYLING More info
Hair styling appliances start a new trend in the 1990s. The desire to
follow fashion is beginning at an increasingly younger age, with young adults wanting to
style their hair like their favorite celebrities. Thanks to a consumer approach based on
studies and observations of the major global fashion trends (poker straight, glamorous
curls, natural blow dry), the Group develops a full range of semi-professional hair
In 1994, Rowenta invents Dymbo, the first compact vacuum cleaner: it
can be carried on your shoulder and has the same high performance as a large appliance.
Impossible to vacuum the corners of the room? The triangular head for the Delta System
arrives in 1997.
NEW LASER SOLEPLATE More info
Rowenta develops a new soleplate, Laser, which is very strong thanks
to a new process used to harden the stainless steel. A system of holes to concentrate
and diffuse the steam makes smoothing more effective.
THE INFINIUM BAGLESS VACUUM CLEANER More info
Named Infinium, the Rowenta bagless vacuum cleaner represents the
very essence of power, technology and design. The designer, Dick Powell, focussed on
ensuring that every aspect was visible at a glance. With smooth lines from its cover to
the Delta Activ head and transparent removable container, Infinium features Air Force
System technology, inspired by the aeronautical industry. It stands apart from any other
category thanks to its power and futuristic design.